Nvidia raised the Shield TV Pro price to $299.99 on Oct. 2, a $100 jump from the $199.99 launch price set in October 2019, according to 9to5Google. The streaming box had gone seven years without a price increase.
An Nvidia spokesperson confirmed the new pricing to Ars Technica, saying, “Starting Oct. 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry,” according to Tom’s Hardware. The new price is listed directly on Nvidia’s website.
Shield TV Pro and what changed
The Shield TV Pro’s price had held steady at $199.99 since its debut seven years ago, making it one of the more stable prices in the Android TV streaming box market. The jump to $299.99 represents a 50% increase, and it comes with no hardware refresh, according to Tom’s Hardware.
Nvidia is also discontinuing the base Shield TV, a smaller “tube”-shaped model that launched alongside the Pro in 2019. The base model had been out of stock for months before production ceased. The Shield TV Pro is now Nvidia’s only Shield-branded streaming device.
Why the price went up
Nvidia pointed to industry-wide increases in component costs, specifically memory, as the driver behind the price change. The company has not detailed specific chip or memory shortages tied to the Shield TV Pro, but the increase follows a broader pattern across the streaming hardware market this year.
Google’s TV Streamer also jumped to $149, while Apple TV 4K and Roku streamers saw increases in 2026. Memory shortages linked to AI demand have raised costs across consumer electronics.
What buyers should know about availability
Best Buy recently restocked the Shield TV Pro after a shortage, according to 9to5Google. Tom’s Hardware spotted a Best Buy listing at $249.21, about $50 less than Nvidia’s official price, but that listing was out of stock and may have been a remnant from before the increase took effect.
Buyers should confirm current prices at retailers before purchasing, since stock and pricing have fluctuated. With the base model discontinued, the Pro is now the only new Shield device available.
How the Shield TV Pro compares with what came before
Despite its age, the Shield TV Pro ranks among the more capable Android TV streamers, per Tom’s Hardware. It runs Nvidia’s Tegra X1+ processor with 3GB of RAM and 16GB of storage, includes two USB 3.0 ports and Gigabit Ethernet, along with the ability to connect external storage drives, useful for users with local media libraries and Plex servers.
s Hardware. It runs on Nvidia’s Tegra X1+ processor with 3GB of RAM and 16GB of internal storage, and includes two USB 3.0 ports and Gigabit Ethernet, along with the ability to connect external storage storage drives, a feature set aimed at users running local media libraries and Plex servers.
It supports 4K HDR playback at 60 frames per second along with Dolby Vision, HDR10 and AI-enhanced upscaling, plus audio formats including Dolby Atmos and DTS:X. The device also supports Nvidia’s GeForce Now cloud gaming service and Android games, giving it capabilities beyond a typical streaming box. It lacks AV1 support, a gap that has become more notable as that codec has spread across other devices, according to 9to5Google. Nvidia said earlier this year that it plans to continue software support for the Shield TV for the foreseeable future.
What’s next
Nvidia has not announced a hardware refresh alongside the price increase, and the Shield TV Pro’s specs remain unchanged from previous years. Buyers watching for a better deal should keep an eye on retailer stock at places like Best Buy, where pricing has fluctuated below Nvidia’s new $299.99 listing in recent inventory.
Reporting from 9to5google and Tom’s Hardware contributed to this story.
