Mark Ruffalo and Other Hollywood Stars Sign a Very French Firestorm Against Billionaire Media Mogul

Mark Ruffalo is photographed at the Variety Creative Impact Awards and 10 Directors to Watch brunch event took at the 35th Annual Palm Springs International Film Festival at the Parker Palm Springs in Palm Springs, Calif., Jan. 5, 2024.

Mark Ruffalo just added his name to a French petition that has the country’s media world buzzing like an angry hive of bees. The Hulk actor joined Javier Bardem, directors Yorgos Lanthimos, and Ken Loach in signing an open letter that condemns a certain billionaire media mogul. That mogul, Vincent Bolloré by name, apparently holds what signatories call a far-right grip on the entire French film industry. Does a single rich guy really control what millions of French citizens watch on their screens every single night?

A Billionaire and His Very Big Media Toy Box

The petition launched last week, right before the Cannes film festival kicked off, which feels like deliberately spicy timing. Some six hundred French film professionals initially signed the thing, including big names like Juliette Binoche and Adèle Haenel. Bolloré made his fortune as an industrialist and now sits as the largest shareholder in the French studio Canal+. That company happens to own Studiocanal, which stands as France’s largest production and distribution outfit, a pretty massive piece of real estate.

Canal+ is currently trying to gobble up full control of UGC, the third-largest cinema chain in the whole country. Does one person need to own a production studio, a distribution company, and a cinema chain all at the same time? The petition accuses Bolloré’s media empire, including his news channel CNews, of pushing reactionary and far-right ideas into living rooms across France. Signatories went so far as to call the planned UGC deal the equivalent of a fascist takeover of the collective imagination, which is quite a mouthful.

Cannes Crowds Let Their Feelings Be Known

The petition gained serious steam after Canal+ CEO Maxime Saada opened his mouth at a producers’ lunch during the Cannes festivities. Saada basically slammed the door on every single petition signer, declaring he would not share a sandbox with anyone who dared call him a secret crypto fascist. That comment landed like a wet fish to the face, and the crowd did not take it quietly.

Does publicly insulting six hundred industry professionals seem like a smart career move for a media executive? Throughout the remainder of the festival, Cannes audiences showed their disgust by booing the Canal+ logo every time it appeared before gala screenings. Those boos echoed through fancy theaters, providing a delightful soundtrack of disapproval for anyone paying attention, particularly towards Canal+.

Right-Wing Fears Grow Louder in France

Mark Ruffalo is photographed on the red carpet during the Palm Springs International Film Festival Film Awards Presentation at the Palm Springs Convention Center in Palm Springs, Calif., on Thurs., Jan. 4, 2024.
Image of Mark Ruffalo, Courtesy of Jay Calderon/The Desert Sun / USA TODAY NETWORK via IMGN.

Right-wing influence in French media sits at the very heart of this petition, and signatories want the world to pay attention. The group behind the letter hopes to raise an alarm about the unprecedented power Bolloré is gathering over the French film industry. They fear that same influence could spill over into next year’s French elections, where the far-right National Rally party expects to make a serious presidential run.

Does a media mogul’s entertainment empire really belong anywhere near a country’s democratic voting booths? Right-wing politics have gained ground across Europe in recent years, and France looks like no exception to that trend. The petition signatories see Bolloré’s growing power as a direct threat to free expression and diverse storytelling in French cinema.

Bolloré Says He Just Wants Cash and Glory

Mark Ruffalo is photographed on the red carpet during the Palm Springs International Film Festival Film Awards Presentation at the Palm Springs Convention Center in Palm Springs, Calif., on Thurs., Jan. 4, 2024.
Image of Mark Ruffalo, Courtesy of Jay Calderon/The Desert Sun / USA TODAY NETWORK via IMGN.

Back in 2022, Bolloré sat for a senate hearing and denied using his media empire to push any political or ideological agenda whatsoever. He claimed his interests boil down to two simple things: making money and promoting French soft power abroad. That sounds nice on paper, but the petition signatories clearly do not buy a single word of that defense.

Does anyone truly believe a billionaire builds a massive media empire without wanting to shape public opinion along the way? The number of petition signatures has exploded past 3,500 since the initial launch, showing no signs of slowing down anytime soon. French film professionals feel genuinely scared about what Bolloré’s growing control means for the kinds of stories that get funded and released.

Right-Wing Media Moves Into the Movie Theater

Right-wing media moguls buying up movie theaters feels like something out of a dystopian novel, yet here we are watching it happen in real time. The petition argues that controlling production, distribution, and exhibition gives one person an unhealthy chokehold on an entire national art form. Canal+ already owns the biggest studio, and now it wants the biggest cinema chain to complete the puzzle.

Does any healthy democracy allow one billionaire to own the means of making movies, selling movies, and showing movies under one giant corporate umbrella? The French film industry fought hard for decades to keep American studios from dominating their screens. Now the threat comes from inside the house, and that house belongs to a man with very specific political leanings.

One Last Popcorn Toss Before the Credits

Here is the final frame after watching a media mogul, a film festival, and a bunch of angry French artists duke it out in public. Mark Ruffalo and his international pals added their star power to a fight that started with local French professionals who saw trouble coming. The Canal+ CEO’s clumsy attempt to blacklist petition signatories only backfired, earning boos and more signatures instead of silence.

Right-wing media influence now stands as a hot-button issue not just in France but across the Western world. Bolloré insists he only cares about profits and French pride, but thousands of filmmakers simply do not believe him. So grab some popcorn, watch the Cannes drama unfold, and remember that even billionaires cannot outrun a really well-timed boo from a crowded theater.

Loading...