Benjamin Moore has named Webster Green (HC-130) its 2027 Color of the Year, a verdant mid-tone shade the paint company says “beautifully balances the stability of blue and the warmth of yellow”. The announcement, reported by Architectural Digest, Apartment Therapy and House Beautiful, places Webster Green as the successor to Silhouette AF-655, the elevated charcoal neutral that held the title in 2026.
For homeowners and designers planning next year’s projects, Webster Green offers a shade that reads as both grounded and a little dressed up. House Beautiful described it as almost jewel-toned, a description that sets it apart from the brighter, grassier greens that have cycled through paint trend reports in recent years.
What’s Happening With Webster Green
Webster Green is part of Benjamin Moore’s Historical Color Collection, which is marking its 50th year. According to House Beautiful, the collection launched in 1976, the year of the United States bicentennial, and draws on 18th- and 19th-century design trends that shaped North American architecture. Choosing a color from that lineage for the 2027 title ties the brand’s biggest annual announcement to its own anniversary.
Andrea Magno, vice president of brand, color and integrated marketing at Benjamin Moore, said the pick reflects more than a passing style moment. “Webster Green reflects both where design is heading and Benjamin Moore’s longstanding perspective on color,” Magno said, according to Architectural Digest. “The shade truly balances tradition with personality.”
Todd Nickey, a designer at AD100 firm Nickey Kehoe, described the color’s staying power in the same Architectural Digest piece. “Webster Green is a quiet, yet still dramatic green,” Nickey said. “There is a quality to it that feels reliable.”
Why It’s Taking Off
Benjamin Moore’s design team said the pick was grounded in research showing that consumers are looking to move past fast-moving trends in favor of choices with lasting style. That research-backed reasoning explains why the company leaned into a color from its historical archive rather than a newer, trend-driven hue for the 2027 title.
Apartment Therapy reported that Webster Green is soothing yet saturated enough to work well for color drenching, the technique of applying one shade to walls, trim and ceiling in a room for an immersive effect. The outlet also noted the color works as a softer alternative to black for exterior siding or shutters, and that it pairs well with brick.
How To Use Webster Green At Home
Designers quoted across the coverage offered specific pairing and placement ideas. Amy Kehoe, also of Nickey Kehoe, suggested combining it with another shade from the same 2027 palette. “We can also see Shakespeare Tan working well for the casings and the ceiling, with Webster Green on the walls,” Kehoe said, according to Architectural Digest.
Arianna Barone, color marketing manager at Benjamin Moore, pointed to trim work as another strong application. “You can paint walls with it, but I also love it used on the trim, especially spaces with more intricate trim,” Barone told Apartment Therapy. “It draws your eye around a whole room.”
Webster Green does not stand alone. It anchors Benjamin Moore’s broader Color Trends 2027 Palette, which includes seven additional shades: Shakespeare Tan, Antique Copper, Wild Aster, Durango, Townsend Harbour Brown, White Down and Nelson Blue. Homeowners looking to build out a full room scheme have several coordinated options already named by the brand.
The Numbers And Context
Webster Green carries the designation HC-130 within Benjamin Moore’s catalog, placing it squarely in the Historical Color Collection that debuted nearly five decades ago. Its predecessor, Silhouette AF-655, took the 2026 title as a deep charcoal neutral, a contrast that highlights how far the brand shifted its tone for 2027, moving from a near-black neutral to a saturated, jewel-like green.
House Beautiful noted the pick surprised some observers expecting a different style of green, underscoring that Webster Green’s blue-gray and olive undertones set it apart from brighter or more yellow-leaning greens that have trended in recent seasons.
Where To Find Webster Green
Benjamin Moore sells Webster Green (HC-130) through its retail and dealer network alongside the rest of the 2027 Color Trends Palette. Homeowners and designers planning 2027 projects can expect wider marketing and sample availability as the company promotes the collection’s 50th anniversary. No additional launch events or dates beyond the announcement have been reported.
Read more Home & Garden news from Total Apex Entertainment.
Don't stop here
Every Score. Every Story. One Home.
Breaking sports, entertainment and news from across the Total Apex network, updated all day.
Get the Full Story →
