Beats by Dre has teased a Pokémon collaboration with a new Beats Pill speaker design. The announcement follows weeks of online speculation after leaked photos suggested a Pikachu-branded edition was already in stores.
The teaser video, titled “Time to catch something new,” shows a Beats Pill speaker shadow surrounded by animated sparks and flames, ending with an electrified Beats logo next to a Poké Ball.
What Beats And Pokémon Announced
The teaser confirms a Pokémon-branded Beats Pill speaker is coming. The electric visual theme points toward Pikachu, the franchise’s mascot.
Unconfirmed images of a bright yellow, Pikachu-themed speaker have circulated online, but Beats has not verified those photos as the final product. The teaser also includes flaming purple animations that hint at a possible second design, potentially inspired by Gengar, though that has not been confirmed.
The Earlier Pikachu Leak
Pokémon content creator BritBratTV shared photos earlier this month of an alleged Pikachu-themed Beats Pill speaker box spotted at Target, per MacRumors. Monday’s video is the first official acknowledgment from Beats of the collaboration.
Pricing And Availability
Beats has not announced pricing for the Pokémon-themed speaker. The standard Beats Pill currently retails for $149.99 in the United States, according to both IGN and MacRumors, giving fans a likely baseline for what a special edition could cost once pricing is announced.
No release date has been set. Beats indicated a full product reveal is expected in the coming weeks, per IGN, though no specific date was given.
What’s Next
Beats will reveal the full product details in the coming weeks, per IGN. Pokémon is celebrating its 30th anniversary this year, bringing collaborations with Beats, Razer, Crocs and others.
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