Streaming has changed significantly. It’s no longer a niche but indeed the future of TV. With Netflix, Disney+, Apple TV+, HBO Max, Hulu, and more, the choices are abundant. In fact, there are over 817,000 unique program titles across traditional TV and streaming services, marking an 18% increase compared to just a few years ago. Absolutely mind-blowing. Streaming is redefining how we watch TV, setting the blueprint for what’s next in entertainment.
Too Many Options
As mentioned earlier, the amount of streaming options can overwhelm users when choosing the best one for them. Here’s an interesting fact: Nearly half of the viewers (44%) find it harder to discover the content they want because of the sheer number of services available. It’s quite similar to being at a buffet with so many options—difficult to choose, indeed.
Netflix logo is displayed on a mobile phone screen with Netflix website in a background for illustration photo. Krakow, Poland on January 23, 2023. (Photo by Beata Zawrzel/NurPhoto via Getty Images)Viewers Want Quality Content
Viewers want quality content that matches their preferences. With everyone loving different genres, there’s nothing wrong with that. But how do streaming platforms ensure their viewers find what they love to watch? Here are some strategies they use:
Detailed Descriptions
If you use streaming services like Netflix, Amazon Prime Video, or Disney+, you’re likely familiar with this approach. Whenever you’re about to watch something, you see a description that is short, yet filled with emotions, engaging you to watch it.
These descriptions tell you much more than just the genre of the content. They summarize the story, characters, emotions, and the entire journey in just a few sentences, which is incredible.
Recommendations Just for You
It wouldn’t be wrong to say that streaming platforms are like friendly librarians who always recommend books based on your interests. They take into account your viewing history, preferences, and behavior before offering personalized recommendations.
And they do a great job at it. If you like sci-fi, they’ll recommend more sci-fi shows or movies, and the same goes for every genre. You’ve probably noticed on Netflix the 70%, 80%, or 90% match indicators. This is exactly what personalized recommendations are.
Visual and Appealing Storefronts
In the world of streaming, think of the video carousel as the store’s front door. Picture a bookstore window filled with exciting books; that’s what streaming sites strive for– they want their carousels to be so irresistible that you can’t help but come back for more fun stuff to watch. And if there’s one thing these platforms believe in, it is quality over quantity. You can see this belief shine when you look at the selections on any platform’s video carousel!
The Future of Streaming
The landscape will continue to evolve as media companies increasingly focus on streaming. Everything is going to get revamped. Many new companies will start, old ones will change, and new ideas will transform the business forever. The viewers are in control. What they like and decide will most likely shape the future because every streaming platform wants its viewers to be satisfied, and that’s the key to success.
So, when you’re binge-watching your favorite show or finding new things to watch, think about all the work, technology, and stories that go into what you see. And as streaming sites improve their offerings, they’ll help ensure viewers can always find their way in the vast world of online videos.
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