SummerSlam No Longer Threatened By Halitosis As WWE Partners with Logan Paul’s Minty Fresh Breath Death

Ah, SummerSlam. The glitz, the glam, the power slams… and now, apparently, minty-fresh breath? WWE has decided to tag-team your oral hygiene routine with its latest partnership, teaming up with Breath Death for this weekend’s SummerSlam event. And yes, the name really is “Breath Death,” because apparently, even your bad breath isn’t safe in the squared circle.

Forget Prime, Breath Death comes directly to wrestling from Logan Paul’s controversial branding background, though this time he’s partnered up with a few different celebs, including Lil Yachty, Adin Ross, and Jake Paul. The company’s first product, “Crystal Breth,” isn’t your average mint. Not that it could be with a name like that. No, according to their marketing, these mints don’t just mask bad breath; they “annihilate” it with the tenacity of a steel cage match. Think zinc gluconate, peppermint oil, and explosive fizzy crystals coming to your rescue when you realize mid-date that your breath smells like a dumpster fire.

The Big Smelling Point

Here’s where the partnership gets… interesting. WWE is rolling out exclusive, limited-edition WWE-branded Crystal Breth tubes at its SummerSlam Superstore for fans with pockets deep enough to shell out for ‘premium’ breath mints (seriously). Apparently, these mints are designed not just to freshen but to obliterate bad-breath bacteria, all while looking cool enough to become the Instagram accessory of choice for wrestling fans who also value dental hygiene.

Logan Paul, one-half of this mint-fueled marketing hurricane, will also be gracing SummerSlam’s ring. He’s scheduled to team up with Drew McIntyre (maybe, passport pending) against Randy Orton and Jelly Roll in what promises to be either a wrestling thriller or the world’s most overbooked toothpaste commercial. And if McIntyre isn’t able to grace us with his presence, then The Miz has confirmed that he’ll make sure fans still have something to watch. Because, you know, nothing says “Miz” like filling in for an international crisis involving mints and McIntyre.

Can Crystal Breth Really Keep Up?

Breath Death claims its mints last up to four hours and uses a “science-backed formula” to eliminate bad breath, fight bacteria, and even support gum health. But the promotion feels as much about the packaging and influencer heavyweights as it does about oral hygiene. The name itself screams “edgy internet brand,” which, fair play, WWE loves to align with. And while $420.69 for 100 tubes might trigger more laughs than purchases, you have to admit, it’s… memorable.

WWE & Partnerships Turned Promotions

Mints and wrestling might seem like a bizarre mix, but hey, WWE has never shied away from left-field marketing stunts. From iced tea to video games, the company knows how to pivot its pop culture dominance into lucrative partnerships. With Breath Death, they’ve leaned hard into what’s trendy and hilariously over-the-top.

But it’s not just about gimmicks. Whether accidentally or masterfully, WWE always knows how to stay relevant. Partnering with Logan Paul and a cast of influencer misfits keeps them in the tech-savvy, Gen Z spotlight, and launching a product that’s this memeable ensures the buzz goes beyond the wrestling faithful. You might not be a fan of WWE or the apparent necessity for premium mints, but you’ll probably hear about it when scrolling through TikTok.

What’s Next for WWE & Breath Death?

As WWE continues blurring the lines between sports entertainment and full-blown meme culture, collaborations like Breath Death are probably just the beginning. Whether this partnership is a suplex-level success or a dud remains to be seen, but one thing is sure: the WWE universe is never boring. And this weekend, you can’t fault anyone in attendance for skipping after-match interviews to sprint to the merch stand for some mouth-blasting Crystal Breth mints.

For now, keep an eye out for Logan Paul attempting to juggle diplomacy, wrestling, and mint sales simultaneously in a MetLife Stadium already primed for some outrageous drama. If he can deliver even half the hype Breath Death’s marketing does, this weekend might just live up to its minty-fresh promise. After all, nothing screams WWE like unexpected partnerships that somehow (probably) explode into over-the-top success. Stay tuned.