Aug 31, 2008; Fontana, CA, USA: Heidi Montag (left), and Spencer Pratt at the Pepsi 500 at Auto Club Speedway. Mandatory Credit: Kirby Lee/Image of Sport-Imagn Images

Reality TV Star Spencer Pratt Stuns Los Angeles With Bold Announcement: He’s Entering the Race for Mayor

In a move that feels ripped straight from a reality‑TV plot twist, Spencer Pratt has officially launched his campaign for mayor of Los Angeles. The former “The Hills” star announced on the one‑year anniversary of the devastating Palisades Fire, which destroyed his home and fueled his increasingly vocal criticism of city leadership.

Pratt’s entry into the race has already sent shockwaves through Los Angeles politics, drawing crowds, cameras, and plenty of skepticism — exactly the kind of chaotic energy he’s long been known for.

A Campaign Born From Ashes

Pratt’s announcement wasn’t made in a polished press room or a Beverly Hills ballroom. Instead, he stood in front of the charred remains of what used to be his Pacific Palisades home, speaking at the “They Let Us Burn” rally — a gathering of residents demanding accountability for the city’s wildfire response.

According to CBS Los Angeles, Pratt told the crowd, “And let me be clear, this just isn’t a campaign, this is a mission, and we are going to expose the system. We are going into every dark corner of LA politics and disinfecting this city with our light. And when we are done, LA is going to be camera-ready again.”

The fire that destroyed his home on Jan. 7, 2025, has become the emotional backbone of his campaign. Pratt described the day as the “worst day of my life,” telling demonstrators that he and his family lost “every material possession we own.”

From Reality TV Villain to Political Disruptor

For years, Pratt was known as the unapologetic antagonist of MTV’s “The Hills,” a role he leaned into with gusto. But in the aftermath of the Palisades Fire, he’s reinvented himself as a fiery critic of California leadership — especially when it comes to wildfire prevention and emergency response.

USA Today reports that Pratt has spent the past year “lambasting California officials” and positioning himself as a watchdog for residents who feel abandoned by the system. His campaign website even brands him as current Mayor Karen Bass’ “worst nightmare.” Whether that’s political bravado or a sign of a serious insurgent campaign remains to be seen, but one thing is clear: Pratt is leaning hard into his outsider persona.

A Message That Resonates — or Polarizes

At the rally, Pratt spoke to a crowd of roughly 1,000 demonstrators, many of whom were also affected by the wildfire. CBS Los Angeles described the event as “a call for fairness, accountability, and a vision for the rebuild.”

Pratt’s message — raw, emotional, and confrontational — is resonating with some Angelenos who feel ignored by city leadership. Others see it as another publicity play from a man who has never shied away from the spotlight. Still, Pratt insists his motives are genuine. In a statement shared by Yahoo News, he said, “I grew up in the Palisades thinking that my two boys would grow up here just like I did… Then, right before my eyes, everything was gone.” That personal loss has become the cornerstone of his political identity.

Spencer Pratt: A Wild Card in a Crowded Field

Los Angeles mayoral races are rarely dull, but Pratt’s entry adds a new level of unpredictability. He’s not a traditional candidate — and he’s not pretending to be one.

His campaign rhetoric is blunt, emotional, and often theatrical. But beneath the spectacle, he’s tapping into real frustration over wildfire management, emergency preparedness, and government transparency.

Whether voters will take him seriously is another question entirely. But if there’s one thing Pratt knows how to do, it’s command attention. And in a city where visibility is currency, that might be enough to make him a contender.

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