The Boys Are Returning As Bud Light Brings Back Familiar Faces In Super Bowl LX Ad

Let’s be honest with ourselves for a second. Are we tuning into the Super Bowl for the intricate defensive plays, or are we watching to see which brand spent the GDP of a small island nation on a 30-second spot? Exactly. We’re here for the commercials. And this year, Bud Light seems to have realized that if it isn’t broken, don’t fix it—just add a keg and a Limp Bizkit track.

The beer giant just dropped a teaser for their 2026 Super Bowl ad, and they are bringing back the “Big Men on Cul-de-Sac.” That’s right, the chaotic trifecta of Post Malone, Peyton Manning, and Shane Gillis is reuniting, and this time, they’ve traded the backyard barbecue for formal wear.

A Ride Share Nightmare (Or Dream?)

The teaser, which dropped on Wednesday, sets the scene perfectly. We open inside a ride-share vehicle. In the back seat, looking surprisingly dapper in suits, sit comedian Shane Gillis and our favorite face-tatted crooner, Post Malone. But they aren’t alone back there. Wedged between them like an oversized, metallic toddler is a full-sized keg of Bud Light.

Because, of course, there is.

The dynamic is immediately hilarious. You have Manning riding shotgun, bringing that distinct “cool dad who let you have a sip of foam” energy, while the two in the back are plotting chaos. Post Malone announces, “I’m tappin’ the keg,” to which Gillis replies with a deadpan, “A little tippy tappy.”

It’s stupid. It’s simple. It’s exactly what a beer commercial should be.

Limp Bizkit and The Wedding Crashers

If the visual of a keg in the back of a sedan wasn’t enough, the soundtrack really drives it home. Manning, controlling the aux cord (as the elder statesman should), cranks up Limp Bizkit’s “Rollin’.”

Watching Peyton Manning headbang to Fred Durst in 2026 is the cultural reset I didn’t know I needed. It’s arguably Manning’s fourth appearance for the brand, and he seems to get looser every time. Meanwhile, this marks the fifth rodeo for Post Malone, who essentially feels like the brand’s spirit animal at this point.

The destination? A wedding. Whose wedding? We have no idea. Do they know the bride and groom? Probably not. They even invite their driver, played by Nicholas Heffelfinger, to come inside with them. And honestly, if Post Malone and Peyton Manning invited you to crash a wedding with a keg, you’re parking that car and going inside.

Why This Trio Just Works

Advertising executives usually overthink these things. They try to manufacture chemistry with focus groups and algorithms. But Bud Light stumbled onto something real with this group last year.

Shane Gillis brings that everyman, dry humor that cuts through the polish. Peyton is the wholesome legend willing to look goofy. And Post Malone? He’s the wildcard. He’s the guy who bridges the gap between the rock stars, the rappers, and the country fans.

It feels less like a corporate strategy and more like a fever dream you’d have after eating spicy wings too close to bedtime. And that’s a compliment.

The Deal with the Keg

Of course, there is a capitalist hook to all this fun. The keg isn’t just a prop; it’s the star of a new promotion. Bud Light is running a promo where you can get $60 off a keg purchase by scanning a QR code between now and the big game on February 8.

Does the average person have the infrastructure to house a keg? Probably not. Do I have a kegerator? No. Will I consider buying one just because Post Malone made it look fun in a backseat? I’d rather not answer that question on the record.

Rolling Into Santa Clara

With Super Bowl LX taking place in Santa Clara, the stakes are high for advertisers. We’ve seen brands try to be poignant, political, or overly sentimental, and it usually falls flat. Bud Light is smart to stick to the basics here: famous people, loud music, and beer.

We’ll have to wait until game day to see the full spot and find out if they actually get that keg into the reception, but if the teaser is any indication, the “Big Men on Cul-de-Sac” are about to ruin—or significantly improve—someone’s nuptials.

Grab a cold one, crank up the Limp Bizkit, and get ready for the chaos.