NBC Set To Bring Back Snoop Dogg For 2026 Winter Olympic Games

The Olympic Games are a showcase of the world’s greatest athletes, a spectacle of dedication, skill, and national pride. The broadcast coverage traditionally reflects this with polished commentary and expert analysis. However, NBCUniversal found a secret ingredient that added an unexpected layer of joy, humor, and relatability to the 2024 Paris Summer Games: Snoop Dogg. Following his wildly successful run as a special correspondent, NBC has announced that the “Ambassador of Happiness” is making a triumphant return.

This article covers the exciting news about Snoop Dogg joining the NBC Winter Olympics 2026 coverage in Milano Cortina. We will explore his unique role, revisit his memorable moments from the Paris Games, and look at what makes his involvement a game-changer for sports broadcasting.

Snoop Dogg From Paris Heat to Italian Ice

During the 2024 Summer Olympics in Paris, Snoop Dogg transitioned from a global music icon to a beloved Olympic correspondent. His segments, often alongside host Mike Tirico, became must-see television. He provided a fresh, unfiltered, and genuinely enthusiastic perspective that resonated with a broad audience, from hardcore sports fans to casual viewers. Now, he’s trading the Parisian summer for the snow-capped Dolomites of Italy.

NBCUniversal officially announced during a Sunday Night Football broadcast that Snoop Dogg will be back as a special correspondent for their primetime coverage of the 2026 Winter Olympics in Milano Cortina. His role will once again involve providing his unique take on the events, exploring the local culture, and interacting with athletes and their families.

In a statement, Snoop Dogg shared his excitement about the new assignment. “I am excited to be back with my main man Mike Tirico for the 2026 Winter Olympics in Milan Cortina,” he said. “The D O double G will be on the scene, and I am looking forward to celebrating with the athletes and their families… I’ll be bringing my puffy jackets, snow pants, goggles, skates (and will definitely be iced out).”

A Proven Formula for Success

The decision to bring Snoop back was a clear and easy one for NBC. His contributions to the Paris coverage were more than just a ratings gimmick; they fundamentally changed the viewing experience for the better. He connected with viewers by demystifying sports that can sometimes feel inaccessible.

Some of his most memorable moments from Paris included:

• Equestrian Commentary: His hilarious and insightful commentary on dressage, alongside his longtime friend Martha Stewart, went viral. He famously described one of the horses as “crip-walking,” a moment that perfectly blended his personality with the formal nature of the sport.
• Athlete Interactions: Snoop didn’t just observe from a distance. He trained with athletes, celebrated with gymnastics legend Simone Biles, and shared a touching moment with the family of swimming gold-medalist Caeleb Dressel.
• Torch Relay: He participated in the Olympic torch relay, bringing his signature style and energy to the historic tradition.

Molly Solomon, the executive producer for NBC Olympics, summed up his impact perfectly. “In Paris, Snoop amplified the joy of the Summer Olympics… He connected with viewers in a way we’ve never seen before and now he’s primed to return as Team USA’s most effusive supporter.” His return as the “Ambassador of Happiness” promises to bring that same infectious joy to the often more intense and dramatic Winter Games.

What to Expect in Milano Cortina

While Snoop Dogg has proven his mettle covering summer sports, the 2026 Games in Italy will be his first foray into the world of winter athletics. Viewers can anticipate a fresh batch of unfiltered commentary and unique cultural explorations. His role will include:

• “Snoop’s Greatest Hits”: He will rejoin host Mike Tirico for regular primetime segments, offering his take on the day’s events. This segment was a highlight of the Paris coverage, providing levity and a fan’s perspective on the incredible athletic feats.
• Exploring Northern Italy: Beyond the sports, Snoop will explore the host region, from the fashion capital of Milan to the stunning Dolomite mountains. These segments will offer viewers a unique cultural tour through his eyes.
• Cheering on Team USA: As he did in Paris, Snoop will be on the ground, cheering alongside the friends and families of the athletes, offering a personal and emotional connection to the competitors’ journeys.

The prospect of Snoop Dogg commentating on sports like curling, bobsledding, or figure skating is an exciting one. His ability to find humor and relatability in any situation is what makes his presence so valuable. He asks the questions a casual viewer might have, making the entire broadcast more inclusive and entertaining.

The Expanding NBC and Snoop Dogg Partnership

Snoop Dogg’s return to the Olympics is part of a much broader and expanding relationship with NBCUniversal. Earlier this year, the company’s Entertainment & Studios division signed an expansive deal with Snoop’s Death Row Pictures for projects across film, television, and streaming.

This partnership has already seen him return as a coach on NBC’s The Voice and he is set to host Snoop Dogg’s New Year’s Eve live from Miami on NBC and Peacock. A biopic about his life is also in the works. This growing collaboration shows that NBCUniversal recognizes Snoop’s immense crossover appeal and his unique ability to connect with audiences across different genres and demographics.

Conclusion

The announcement that Snoop Dogg is joining the NBC Winter Olympics 2026 coverage is fantastic news for viewers. His involvement in the Paris Games was a resounding success, proving that his unique blend of humor, genuine curiosity, and infectious enthusiasm is a perfect complement to the prestige of the Olympic Games. He doesn’t just commentate on the sports; he celebrates the human stories behind them.

As he prepares to swap his summer gear for a puffy jacket, fans can look forward to another two weeks of unforgettable moments. Whether he’s breaking down the physics of a triple axel or exploring the best pizza in Milan, Snoop Dogg is set to once again be the warm, funny, and joyful voice that brings the Olympic spirit to life for millions of viewers at home.