Lionsgate has been facing public scrutiny online recently after the trailer for Megalopolis was removed from the internet. Promotional material, specifically the released trailer, contained fake quotes from non-existent critic reviews. Fans and critics alike are confused by such an obvious mistake made by such a large and well-renowned studio, leading some to believe that the company is using the controversy as a way to get free publicity. If their marketing strategies are as stated, then the alleged horrible practices exercised by Lionsgate should give audiences a reason to speculate about the company’s judgment.
The Megalopolis Trailer Controversy
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Megalopolis, directed by a veteran of the film industry, Francis Ford Coppola, has been highly anticipated since its first announcement. Coppola’s previous successes, such as The Godfather series and Apocalypse Now, have given every possible future viewer reason to believe that the film will be yet another classic installation for the director. Megalopolis has promised to give fans a visually stunning masterpiece while exploring themes of human nature, power, and politics within a futuristic setting. Originally, when the trailer was first released, this was exactly what fans were able to view, which gave way to a lot of excitement. That was until the allegations surfaced online.
The excitement quickly turned into confusion and outrage when audiences found out that some of the critic’s reviews were faked or misattributed. When enthusiasts of the film dove deeper into the allegations, they were able to see that the critic reviews that were promoted in the trailer did not match any credible source. The reviews of the movie traced back to nothing—not an existing publication or a website. Putting Lionsgate’s integrity into question. Did they do this on purpose to boost the online buzz for the upcoming film?
Lionsgate Responds to Allegations
As the allegations came flooding into Lionsgate’s social media and online forums, the company immediately removed the trailer in its entirety from the internet. The studio reached out online to apologize with a statement of regret and disappointment for their actions. Moving forward, they implore fans and critics alike to know that their business prides itself on its ethical marketing strategies and transparency.
This announcement caused some to believe it truly was a simple overlook from the marketing team. A Lionsgate spokesman stated, “Lionsgate is immediately recalling our trailer for ‘Megalopolis… We offer our sincere apologies to the critics involved and to Francis Ford Coppola and American Zoetrope for this inexcusable error in our vetting process. We screwed up. We are sorry.” So what are the repercussions of what some view as a trivial scandal?
The scandal will affect Lionsgate’s reputation now that the company is under severe scrutiny for its actions. The credibility of Lionsgate will be constantly in question in future productions now that audiences are aware that the company can lie to their fans. The film’s release and box office may be affected as well, but not in the negative way most would assume. With the scandal buzzing all over the internet, more eyes are on the film than ever before. So as long as Lionsgate rebuilds that trust before release, then those eyes on the scandal will be on movie tickets purchased on opening weekend.
Final Thoughts
The industry has taken notice of the Lionsgate Megalopolis scandal and has started an important conversation with other studios. Studios are questioning and trying to reestablish what the marketing boundaries are because audiences are screaming for more transparency and accountability when promoting content.
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