As October arrives with cooler temperatures and festive energy, one tradition reigns supreme—stocking up on Halloween candy. Whether prepping for trick-or-treaters or indulging in a personal stash, candy is the heart of Halloween celebrations. Instacart’s 2025 Halloween Candy & Décor Trends Report reveals what Americans are reaching for most, and the results are both nostalgic and delicious.
Reese’s: The Reigning Champion of Halloween Candy
Reese’s Peanut Butter Cups have long held the crown as the most beloved Halloween candy in the United States. According to Instacart’s data, Reese’s topped the list again in 2025, continuing a legacy that dates back decades. Introduced in 1928 by H.B. Reese, the iconic combination of peanut butter and chocolate quickly became a seasonal staple. By the 1960s, Reese’s had cemented its place in Halloween lore, with miniatures and snack-size versions becoming a go-to for candy bowls nationwide.
The brand’s popularity has only grown, with Reese’s consistently ranking as the top Halloween candy in national surveys and retail data. Its appeal spans generations, and its versatility—from pumpkins to ghosts to bats—makes it a festive favorite.
Other Fan Favorites That Sweeten the Season
While Reese’s may wear the crown, other candies deserve their moment in the spotlight. Peanut M&M’s and classic M&M’s follow closely behind, offering colorful crunch and chocolatey goodness. Kit Kat’s crisp wafers and Snickers’ chewy, nutty layers also rank high among Halloween candy picks.
Sour Patch Kids bring a tangy twist to the mix, especially popular in states like Texas. Hershey’s Milk Chocolate, Milky Way, and Twix round out the top ten, each offering a unique texture and flavor profile that keeps candy lovers coming back for more.
Even the controversial candy corn has its loyal fanbase. Mississippi leads the nation in candy corn enthusiasm, ordering it 92% more than the national average. Love it or leave it, candy corn remains a Halloween icon and will always spark a spirited debate.
Instacart: The Hero of Halloween Candy Shopping
For those looking to avoid last-minute candy runs or long lines at the store, Instacart makes Halloween prep a breeze. The platform allows users to shop for Halloween candy, décor, and costumes from local retailers and have everything delivered in under an hour.
Instacart’s data-driven insights also help shoppers discover regional favorites and plan ahead for trick-or-treating. Whether stocking up on Reese’s or trying something new like HARIBO Goldbears or Now and Laters, Instacart ensures the candy bowl stays full and festive.
Final Thoughts
Halloween candy isn’t just about sugar—it’s about tradition, nostalgia, and the joy of sharing. Reese’s Peanut Butter Cups continue to dominate the season, but the variety of treats available ensures there’s something for every sweet tooth. With Instacart making it easier than ever to shop smart and celebrate big, Halloween 2025 is shaping up to be a deliciously fun ride.
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