Live Sports coming to Fox Nation Streaming service for first time | July 9

Fox Nation

Fox Nation is strapping in for its first-ever live sports ride, and it’s going to be a wild one. The streaming platform is partnering with Professional Bull Riders (PBR) in a move that marks a pretty big shift from its usual mix of documentaries and lifestyle content.

Starting August 8, 2025, Fox Nation will launch PBR Friday Night Live, a 10-week series featuring high-octane bull riding events from the Camping World Team Series. It’s a weekly adrenaline rush every Friday night, and yes, it’s as intense as it sounds.

Fox Nation: Not Just Politics and Docuseries Anymore

This isn’t just a programming update, it’s a full-on pivot. By adding live sports to its slate, Fox Nation is aiming to tap into the massive (and still growing) appetite for sports streaming. Think of it as the platform’s way of saying, “We’ve got more than just deep dives on American history and conservative talk shows.”

And bull riding? It’s not as niche as you might think. It’s rugged, dramatic, and full of split-second action. Perfect for grabbing the attention of sports fans, especially those in rural and Western communities who’ve been craving more authentic coverage of their favorite sport.

PBR Friday Night Live Kicks Off the New Era

PBR Friday Night Live on Fox Nation
Image of PBR Friday Night Live on Fox Nation, courtesy of PBL.

The main event, PBR Friday Night Live, isn’t just about cowboys and bulls. It’s about bringing the energy of arena-based Western sports straight into your living room. The Camping World Team Series is known for its no-holds-barred competition, complete with dust, drama, and crowd-pumping showdowns.

This also marks the first time ever that Fox Nation is broadcasting live sports. That’s a big deal, considering how other streamers, like Amazon and Peacock, have been racing to grab their slice of the sports pie.

According to Lauren Petterson, president of Fox Nation, this partnership just made sense.

“PBR is an incredibly unique sport with an unrivaled, passionate fan base,” she said. “Their brand of action, courage, and competition is exactly the kind of story we want to tell at Fox Nation.”

Before the Bulls, the Cowboys

But before the Friday night bullfests begin, Fox Nation is rolling out season two of Last Cowboy Standing on July 11. The docuseries follows a group of amateur bull riders chasing their shot at the pros. Expect some raw, emotional storytelling, behind-the-scenes grit, and a few broken bones (figuratively and maybe literally).

Season one won fans over with its mix of heart and hustle. Season two looks to raise the stakes with new faces and even more compelling personal journeys.

A Strategic Bet on Western Grit

Let’s be honest, Fox Nation isn’t exactly known for sports. But over the past few years, they’ve tested the waters with Western-themed content like Kid Rock’s Rock N Rodeo, which struck a chord with their subscriber base.

This partnership with PBR feels like a natural next step. And thanks to Fox Corporation’s existing ties with PBR through its cable networks, Fox Nation now has exclusive streaming rights, a major win in the increasingly crowded streaming battlefield.

Why This Matters for PBR

For Professional Bull Riders, this is a chance to ride a new kind of wave. The sport already has a loyal fan base, but this deal opens it up to new viewers who might’ve never stumbled across a live bull ride on their own.

PBR CEO Sean Gleason put it this way:

“This partnership allows us to showcase the grit, determination, and passion of our athletes to a new audience on a platform that values bold storytelling.”

And honestly, that’s what makes this move exciting. It’s not just about sports—it’s about storytelling. About real people doing risky, ridiculously hard things in pursuit of something bigger. That’s the kind of content that hits you in the gut and sticks in your head.

Conclusion

Fox Nation is saddling up with PBR to bring live bull riding to its platform starting August 8. It’s a bold move into the sports world, one that brings high drama, dusty arenas, and serious cowboy energy to a streamer best known for patriotic programming. If you’ve never watched a bull ride before, this might be your chance to get hooked.

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