Did Pecans Win #1 Fall Food? Hey Pumpkin, Go On—Git, Texas Declares a New Favorite

As the air cools down a bit and the mesquite trees rustle, pecans and fall food begin to take center stage across Texas. Autumn in the Lone Star State isn’t a season—it’s a sensory shift. The skies stretch wide and blue, the breeze carries hints of cedar and smoke, and every roadside stand seems to offer something baked, spiced, or slow-roasted. From the Hill Country to the Panhandle, flavors like cinnamon, molasses, and roasted-pecan fill kitchens and cafés. Pecan pie, in particular, becomes more than dessert—it’s a declaration, a tradition, and a taste of home that Texans return to year after year.

Pecans Take the Crown as Texas’ #1 Fall Food

Pumpkin spice may still be clinging to its latte foam in colder states, but in Texas, the winds of fall have a distinctly nutty aroma. According to recent consumer trend reports and a surge in menu offerings, they have officially dethroned pumpkin spice as the Lone Star State’s favorite fall food. From pies and pastries to lattes and savory sauces, pecans are everywhere—and Texans aren’t just embracing the shift, they’re declaring it with pride.

The Rise of Pecans as a Fall Food Favorite

For decades, pumpkin spice dominated the seasonal flavor landscape. It was in everything from candles to protein bars, and yes, even dog treats. But in 2025, Texas flipped the script. A DoorDash report revealed pecan-flavored items surged 28% year-over-year, outpacing every other autumn flavor.

Why the sudden shift?

• Cultural Roots: Pecan trees are the official state tree of Texas and have deep ties to Southern cooking.
• Flavor Versatility: Pecans pair beautifully with maple, cinnamon, caramel, and even savory ingredients.
• Generational Appeal: Gen Z and Millennials are driving the trend, favoring these nuts for their protein content and nostalgic charm.
• Menu Innovation: From lattes to pecan-crusted meats, chefs and brands are leaning into the nutty renaissance.

Even Starbucks joined the movement, adding a Pecan-Crunch Oatmilk Latte to its fall lineup. Meanwhile, Snickers released a similar version of its iconic candy bar, and Texas-based PKN launched a pecan-milk alternative.

A Texas Tradition Goes National

Pecans aren’t just trending—they’re rooted in Texas history. Early settlers cultivated trees, and by 1919, it was named the official state tree. Generations of Texans have baked these pies for holidays, church socials, and family reunions.

Now, what was once a regional staple is going national. Food historians say the rise of pecans taps into a longing for traditional Southern comfort food, while offering something fresh for younger audiences.

Recipe Spotlight: Taste of Texas Pecan Pie

To honor this seasonal victory, here’s a classic recipe from the legendary Houston steakhouse, Taste of Texas. This pie is rich, buttery, and unapologetically Texan.

Credit: Stephanie Manley, CopyKat Recipes

Ingredients:

• 2 cups pecan halves
• 1 cup brown sugar
• ½ cup dark corn syrup
• 1 stick butter
• 4 eggs
• 1 tsp vanilla extract
• 1 9-inch pie shell

Instructions:

1. Preheat oven to 325°F.
2. Melt butter and mix with sugar and syrup until smooth.
3. Add eggs one at a time, then stir in vanilla.
4. Pour mixture into pie shell and arrange pecans on top.
5. Bake for 50 minutes or until center is set.
6. Cool completely before serving.

This pie is a celebration of everything pecans represent—warmth, tradition, and a little Texas swagger.

Final Thought

Texas didn’t just declare their state nut the #1 fall food—it made a statement. In a season often dominated by pumpkin spice, pecans offer depth, history, and flavor that’s hard to beat. Whether baked into a pie, stirred into a latte or chopped into pralines waiting to cool off, these little brown shells of greatness are proving they’re more than just a garnish—they’re the main event. Now that they’ve won the favorite flavor of fall, let’s show how to say it right— in Texas, you say puh-kawn, it’s the right way deep in the Heart of Texas, y’all!