Pokémon TCG Pocket Loses Player Momentum

Pokémon Trading Card Game Pocket launched like a rocket back in 2024, and everyone and their mother downloaded it. The game, a free digital version of the classic card battler, smashed records, pulling in over 150 million players in its first year and a half. People couldn’t get enough of opening digital packs and building decks. But now, the developer DeNA faces a new challenge: keeping those millions of players actually playing. Why do so many gamers lose interest in a game they once loved?

Critical Hit To Player Engagement Rates

New earnings reports show that while Pokémon TCG Pocket still attracts new users, the old-timers are logging off. The monthly active users are dipping, and DeNA admits this is a real problem. They’re essentially saying, “Hey, we’re great at getting people in the door, but we can’t seem to stop them from walking right back out.” This isn’t a new issue, either. They first raised the red flag about six months ago, promising big changes to the card collection system to fix it. Did anyone else think those changes were coming sooner?

Fans expected a massive overhaul during the one-year anniversary event. Instead, they got the Deluxe Pack EX and some re-released promo cards. The reaction? Mixed, at best. It felt like the developers promised a revolution and delivered a minor update. The community wants to stick with Pokémon TCG Pocket, but they need a reason to. You can only collect so many digital cards before you wonder what the point is if the gameplay loop gets stale. Who decides that minor tweaks are enough to hold our attention?

DeNA Uses Splash… But Nothing Happened

Pokemon (1997)
Screenshot of Pokemon (1997) | Courtesy of Tubi TV.

DeNA’s latest report mentions vague plans like “multi-layered initiatives” and more in-game events. To a cynical player, that sounds like corporate-speak for “we’re figuring it out.” They have added some stuff, to be fair. The Fantastical Parade expansion in January brought in new Mega Evolution EX cards, which spiced up the deck-building meta for Psychic, Steel, and Grass-type fans. They also improved the single-player mode with less predictable solo battles. But does adding a few new cards really fix the core problem of keeping players engaged for years?

The big elephant in the room remains the trading system. Players still hate it. DeNA keeps tinkering with it, recently adding a feature that lets you leave open messages about your trading preferences. It’s a small step, but it feels like putting a Band-Aid on a broken leg. The core issue is that once you’ve built your dream deck and completed a few collections, what keeps you coming back to Pokémon TCG Pocket day after day? The thrill of the chase fades fast when the hunt doesn’t change.

Community Waits For Real Game-Changing Update

Everyone remembers the early days of Pokémon TCG Pocket, when logging in every day felt essential. You had to get your fix, open your free packs, and theory-craft new decks. That initial magic has worn off for a huge chunk of the player base. DeNA knows they need to recapture that lightning in a bottle, but their actions so far don’t inspire a ton of confidence. Can they actually pull off a major revival, or will Pokémon TCG Pocket slowly become a ghost town?

Ultimately, the fate of Pokémon TCG Pocket hinges on the next big update. If DeNA delivers on that promised card collection overhaul and makes the trading system less painful, they might win back the skeptics. If they keep serving up minor expansions and vague promises, the veteran players will keep drifting away to find their next digital obsession. The game has the brand power and the initial player base; now it needs the staying power. Isn’t it funny how the hardest part of any game isn’t the launch, but the long, boring middle?