At present, social media changes our ideas of celebrities. Social media influencers now have the same importance as celebrities. These talented content creators receive popularity because of inspiration and their special set of talents and abilities. Social media celebrities have made names for themselves in comedy, dancing, music, and fashion. In reality, they’ve made millions of fan followers on social media platforms such as Instagram and TikTok. The impact of TikTokers on Generation Z is mostly attributable to the fact that the platforms on which they operate are predominantly used by young people. There are also many influencers whose TikTok accounts are the main source of their social media success.
Tiktok’s Impact on Social Media
Most influencers have the resources to influence the new generation since they are a part of it. Generation Z closely follows influencers on social media platforms and is thought to be emotionally invested in their personal lives. But, what works in favor of youthful creators is their relatability. They show with their life, the challenges of every other member of Generation Z.
The majority of social media active creators within Generation Z are 16 to 25-year-olds trying to sort out their lives. Ordinary young people struggle to meet the standards they set for themselves when they present their lives as excellent. As a result, the social media celebrity status granted to these users can have both good and bad impacts.
Since Tiktok’s formal launch in 2018, the number of active users has increased by 800% by the summer of 2020. It has continued to expand since then, with the app reaching 1 billion monthly users early this year, just five years after inception. This is much faster than social media behemoths Facebook and Instagram, which achieved the same milestone eight years after their formation.
Reasons Behind TikTok’s Popularity
TikTok is most trendy due to one of its primary features: technology. The program has become popular (or famous) for its addictive algorithm, which creates a unique ‘For You’ page to entice you to remain longer. While previous social media platforms rely more on active participation, such as following, liking, and commenting.
But TikTok mainly aims to record its users’ behavior. This includes recordings of the speed with which you navigate through content, how long films are left on the loop, and what types of noises catch your interest. This leads to a hyper-responsive system of recommended important ‘For You’. Being featured on the “For You” page is a great method to build traction and followers, thus artists aim to growth-hack their way onto as many users’ For You pages as they can.
Final Thoughts
It’s no surprise that TikTok has become a popular platform in several lifestyle segments. With outstanding and ever-increasing views, producers that provide lifestyle content attract a large number of viewers. Many lifestyle influencers have embraced the platform and made it an integral element of their social media presence. As compared to other social media stores, TikTok allows these influencers to showcase a more honest and familiar side to themselves.
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