BB cream tubes on a vibrant pink background showcasing skincare and cosmetics. K-Beauty
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K-Beauty Icons: 3 Trending Korean Makeup Brands and Their Game-Changing Products

ByMasha Wasilewsky

K-Beauty makeup products are often created with an emphasis on skincare. Many appreciate the products’ exquisite textures and nourishing benefits. In general, Korean skincare incorporates carefully chosen ingredients that are both useful and gentle. These beneficial ingredients can also be found in K-Beauty makeup. The makeup products are also effective at helping you look terrific.

Three K-Beauty companies with commendable makeup products are Missha, Innisfree, and Etude. The creation process of Missha products is informed by detailed research. Missha is also a company associated with the popularization of BB cream. A continuously appreciated product is the brand’s M Perfect BB cream.

Innisfree uses ingredients found on a specific island in Korea. This island is called Jeju Island. Innisfree’s Soft Lip Balm with Green Tea contains, along with green tea, ingredients like tangerine. Etude has stores that are recommended as engaging places to visit. Also, Etude, formed in 1985, has a long track record in the K-Beauty industry. The Dear Darling Oil Lip Tint is one of the brand’s fantastic makeup products.

Benefits of K-Beauty Makeup

According to PureWow, K-Beauty makeup is characterized by its signature “fun packaging and advanced ingredients.” Additionally, K-Beauty makeup products feature appealing textures. These makeup offerings work well to help you look terrific. They also feel good when applied. PureWow states that K-Beauty has become “a mainstay in many people’s routines.”

Korean skincare is appreciated for the gentle effectiveness of the ingredients included in the products. Women’s Health explains that K-Beauty makeup products “are jam-packed with the same nourishing ingredients.” You can express your personality through makeup and also be good to your skin.

Missha

This company’s products are research-based. Missha only creates a product after considering which ingredients would be most effective to include. One makeup product Missha is known for is BB cream. Missha was one of the first companies to enthusiastically popularize this product. PureWow states that Missha’s “M Perfect BB Cream is still a favorite.” This product combines hydration, SPF protection, and buildability of coverage. Ingredients include hyaluronic acid and algae extract. Ceramides and hydrolized collagen are also incorporated into this BB cream.

Innisfree

Innisfree has created many items focusing specifically on skincare. According to PureWow, “Innisfree also has a select number of makeup products that are great.” Jeju Island is an island located in Korea. This island is where ingredients for Innisfree’s products can be found. Tangerine and green tea are two ingredients that Innisfree includes. So are cherry blossoms and volcanic clusters. The Soft Lip Balm with Green Tea is a recommended Innisfree product. This lip balm is moisturizing. Women’s Health states this product “combines Jeju green tea powder, beeswax, and other nourishing ingredients.”

Etude

Etude was founded as a brand in 1985. The brand operates under the AmorePacific corporate umbrella. Etude’s store locations are aesthetically engaging places. The stores also offer a multitude of amazing and accessibly-priced items. Women’s Health states: “Etude offers various affordable products, ranging from mascara to body wash.” One recommended Etude product is the Dear Darling Oil Lip Tint. According to PureWow, this product “adds a shiny touch of color to your lips.” Additionally, this lip tint allows your lips to retain their essential moisture.

Makeup Products of K-Beauty Brands

Missha, Innisfree, and Etude are all trusted K-Beauty brands. They all offer exciting makeup products. Missha is an innovator in the world of BB creams. The M Perfect BB Cream from Missha is versatile and well-regarded. Innisfree sources its ingredients from Korea’s Jeju Island. A recommended product from Innisfree is the Soft Lip Balm with Green Tea. A brand in existence since 1985, Etude has engaging store locations and wonderful products. The Dear Darling Oil Lip Tint from Etude is a recommended item.

Masha Wasilewsky joins Total Apex from the education sphere. She has taught in the United States, Italy, and Thailand. In addition, she has been a writer in the EdTech space.

She holds a B.A. in Psychology from Pomona College and an M.A.T. in English Education from Boston University. She also holds an M.A. in English from Middlebury College's Bread Loaf School of English and an M.Ed. in Arts in Education from the Harvard Graduate School of Education.

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