Bella Hadid’s New Fragrance Has the Beauty World Buzzing

Look, we get it. Another celebrity fragrance launch feels about as groundbreaking as finding out your favorite influencer drinks matcha lattes. But hold up – Bella Hadid and her Orebella brand might actually be onto something with their latest drop, Eternal Roots. And before you roll your eyes so hard they fall out, hear us out.

What Makes Eternal Roots Different from Every Other Celebrity Scent

Unlike the usual celebrity fragrance formula (slap a famous face on a generic bottle and call it revolutionary), Bella Hadid seems to have put actual thought into this one. Eternal Roots isn’t just another cash grab – it’s the fifth addition to her Orebella line, and honestly? The attention to detail is kind of impressive.

The fragrance comes in a geode-shaped bottle that’s actually gorgeous (shocking, we know), and features notes of lychee, raspberry blossom, pink sugar, papyrus, vetiver root, and bergamot. But here’s where it gets interesting – these aren’t just thrown together because they smell nice. Each ingredient was chosen for its aromatherapy benefits, which feels refreshingly intentional in a world of generic celebrity scents.

The Story Behind Bella Hadid’s Latest Fragrance Launch

Bella Hadid has been pretty open about the personal nature behind Eternal Roots. In interviews, she’s described it as “a tribute to personal growth and a reminder to pause, reflect, embrace joy, strength, and balance throughout life’s journey.” Okay, that sounds a bit like wellness word salad, but stay with us.

The name “Eternal Roots” apparently carries multiple layers of significance for Hadid, reflecting her connection to nature, family, and self-discovery. She’s mentioned wanting to create something that represents both strength and softness – basically, the fragrance equivalent of being able to cry at dog videos while simultaneously crushing your career goals.

Why Beauty Enthusiasts Are Actually Paying Attention

Here’s the thing that’s got the beauty world buzzing about Bella Hadid’s latest release: Orebella isn’t playing by the usual celebrity beauty brand rules. The line focuses on what they call “skin perfumes” – alcohol-free, vegan formulas made with skincare-grade ingredients. It’s like they actually considered that people might have sensitive skin or, you know, care about what they’re putting on their bodies.

The brand has been praised for its clean formulas and the fact that the fragrances are designed to work with your skin rather than just sit on top of it. Revolutionary? Maybe not. Actually thoughtful? Surprisingly, yes.

The Scent Profile That’s Got Everyone Talking

Eternal Roots is classified as a woody fruity scent, developed by perfumer Jérôme Epinette (who’s worked with Byredo, so the guy knows what he’s doing). The fragrance opens with lychee and pink pepper, transitions to raspberry blossom, and settles into a base of papyrus and vetiver root.

Bella Hadid describes it as having “that androgynous smell” similar to her hit fragrance Salted Muse, but with more grounding, earthy elements. Users are reporting that it actually lasts throughout the day, which is more than we can say for some high-end fragrances that cost three times as much.

Celebrity Fragrance Success or Marketing Genius?

Let’s be real – Bella Hadid isn’t the first celebrity to launch a fragrance line, and she won’t be the last. But there’s something different about how Orebella has been received. The brand has built a genuine following, with people actually repurchasing (imagine that!) and recommending the fragrances to friends.

Part of this success might be because Hadid has been transparent about her own journey with fragrance sensitivity and how that led to creating alcohol-free formulas. It’s not just another celebrity slapping their name on a pre-existing product – there’s actual personal investment here.

The Verdict on Bella Hadid’s Fragrance Empire

Here’s our hot take: Eternal Roots might actually be worth trying, even if you’re skeptical about celebrity beauty brands. The ingredients are thoughtfully chosen, the formula addresses real concerns people have with traditional fragrances, and early reviews suggest it actually performs well.

Bella Hadid has managed to create something that feels authentic rather than purely profit-driven. Whether that authenticity translates to long-term success in the crowded fragrance market remains to be seen, but for now, Eternal Roots seems to be more than just another celebrity vanity project.

The fragrance launches August 13 on the Orebella website and hits Ulta stores on August 24. Will it revolutionize your fragrance game? Probably not. But it might just surprise you with how not-terrible it actually is.