The internet has been waiting for Alix Earle to finally say something about the swirling rumors of a feud with Alex Cooper. Instead of a dramatic tell-all, fans got something far more chaotic and human: Earle waking up in bed, half asleep, being handed a phone with a TikTok that basically reignited the entire situation.
It is messy, it is confusing, and it is exactly the kind of influencer drama the internet cannot look away from.
The Wake Up Call Heard Around TikTok
Alix Earle’s reaction did not come in a polished statement or a carefully edited vlog. It came in a sleepy TikTok filmed by her friends. In the video, her friends walk into her bedroom and shake her awake, telling her, “We have to show you a TikTok.” They play Cooper’s video as Earle sits up, squinting at the screen.
“Is it funny?” Earle asks, still groggy. Her friend answers, “No.”
Cooper’s voice plays through the phone, asking Earle to “say it herself what’s the beef,” which makes Earle smile and say “okay” before laughing. When the video ends, Earle looks at her friends and says, “Wait, that just literally made my whole day.”
Over the clip, she added text that read, “if you’re wondering, this is how I was woken up in the morning after Coachella.”
It is the most Alix Earle way to respond to a feud rumor. Not defensive. Not dramatic. Just a little amused and a little confused.
Alex Cooper’s Call Out and the Spark Behind the Feud
The tension between the two creators did not come out of nowhere. On April 13, Cooper posted a TikTok that many fans saw as a direct call-out. In the video, Cooper accused Earle of starting “fake drama” to “distract” from other things happening in her life.
This came after Earle had reposted a TikTok from another creator calling Cooper “so awful” for telling people’s stories when they are at their lowest. Cooper did not hold back. According to People, she said, “Hey girl, the passive aggressive reposts and the likes and the commenting on things I have got to call you out here.” She continued, “You are going to need to get specific and just say what you have got to say about me. There is no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself.”
It was the first time Cooper publicly acknowledged the alleged feud, and it poured gasoline on months of speculation.
The Unwell Split and the Rumors That Followed
The roots of the feud go back to March 2025, when Alix Earle’s podcast “Hot Mess” abruptly exited Unwell, the media network founded by Alex Cooper. Earle had been one of the first creators to sign with the company in 2023, so the split raised eyebrows immediately.
Cooper addressed the exit on TikTok at the time, writing, “Alix not being able to podcast has nothing to do with Unwell. Idk why she cannot or what is going on. Unwell gave her everything back she owns her IP.”
Two months later, Earle finally spoke about the situation in an interview with the Wall Street Journal, saying, “That was, behind the scenes, a little bit of a hot mess.”
Fans took that as confirmation that something had gone wrong behind closed doors. Then in August, when a follower asked her to “tell us what happened with Alex Cooper,” Earle replied, “How much time do you have?” That one comment kept the feud rumors alive for months.
Alix Earle Gives the People What They Want
On her latest TikTok, someone commented, “ALIX GIVE THE PEOPLE WHAT THEY WANT.” Earle responded, “On it.”
It is the closest she has come to promising a real explanation. Whether she plans to address the feud directly or simply lean into the chaos remains to be seen. But one thing is clear. Both women are now speaking publicly, and the internet is not letting this go.
For now, Alix Earle seems unbothered, Alex Cooper seems fed up, and the alleged feud is officially out in the open. The only question left is whether either of them will actually say what happened.
Don't stop here
Every Score. Every Story. One Home.
Breaking sports, entertainment and news from across the Total Apex network, updated all day.
Get the Full Story →
