Red Bull Unveils Fuji Apple Ginger Winter Edition—A Seasonal Twist on Energy

Winter just got a serious upgrade. Red Bull, Winter Edition is here with that perfect crisp-meets-warm flavor combo: think Fuji apple sweetness plus a kick of ginger. It’s like stepping into a snowy holiday scene but with a burst of energy in every sip.

This new flavor lands in both regular and sugar-free versions, available in single-serve 355 ml and 473 ml cans, and in 4-packs of 250 ml minis. It’s already on shelves at Sainsbury’s, with other UK retailers set to follow. According to FoodBev Media, Red Bull is rolling out a limited-time £1 price-marked can to drive early trials.

Flavor That Hits All the Feels

Imagine crisp Fuji apple layered with warming ginger. Reviewers describe it as “zingy, refreshing, and giving a boost.” According to Grocery Trader, nearly three-quarters of early tasters, especially those under 35, find the combo really appealing.

Packaging That Pops

Let’s talk can design. This one graduates from warm red into sunny yellow, creating a bright, festive look. It’s built to stand out next to the usual silver cans. A FoodBev report indicates this gradient design is meant to catch your eye and encourage impulse purchases.

Under the hood,  as per Red Bull’s official site, it’s the classic Red Bull energy formula: 80 mg of caffeine per 250 ml can for focus, plus taurine and B-vitamins to help fight fatigue. Pick the sugar or sugar-free option either way, you still get that familiar energy boost.

Built-In Success from Seasonal History

Red Bull’s strategy of seasonal editions is nothing new. Its Iced Vanilla Berry Winter Edition in 2024 drove strong winter engagement and brought shoppers into stores. That release, the Grocery Trader article stated, proved limited-edition flavors can significantly boost holiday sales.

Why You’ll Probably Fall for It Too

• It’s seasonal without being gimmicky—just a tasteful flavor twist backed by a trusted formula
• The can design looks amazing—it brings a sense of warmth to the aisle
• You’ve got choices: sugar or sugar-free, large can or mini pack
• It delivers the wings you count on, just with a cozy seasonal twist

Final Take

Red Bull, Winter Edition isn’t just another energy drink, it’s a seasonal mood in a can. Whether you’re powering through holiday prep, late-night study sessions, or winter commutes, this Fuji Apple & Ginger flavor delivers both flavor and function. With stores like Sainsbury’s already carrying it, and others hopping on soon, this drink is sure to be a winter favorite. If you love seasonal finds, don’t let this one slip away.

Have I had my share of these drinks? Yes, but not as much anymore. However, I enjoyed them at the time when I had the taste and when they were needed the most: Night shift. The last time I came across Red Bull was when my son was in college on the E-Sports team. Guess who sponsored them? Yep, Red Bull. The company is got their hands all in the non-traditional sporting events around the world.

Watching them introduce something new and bold is not a big surprise, but a standard for this company. Writing this article had me wanting to track down this flavor and try it for myself. Why? I trust the brand, and it has always delivered in more ways than one.  With that being said, if you’re looking for a way to stay up giving out the candy, to getting Thanksgiving dinner ready, or to keep up with wrapping gifts in December, give this