Tracee Ellis Ross Unveils Pattern Body: A Game-Changing Body Care Collection
When Tracee Ellis Ross launched Pattern Beauty back in 2019, she didn’t call it Pattern Hair for a reason. The actress and entrepreneur had bigger plans brewing, and now we finally get to see what she’s been cooking up. After five years of perfecting her hair care game, Ross is officially expanding into body care with Pattern Body, and honestly, it’s about time.
The new collection dropped with five products that promise to do for your skin what Pattern’s beloved hair care line did for curls everywhere. We’re talking serious hydration, people, not just another pretty bottle to clutter your shower shelf.
What Makes Pattern Body Different?
Ross has been vocal about the gap she saw in the body care market, particularly when it comes to products that actually penetrate the skin instead of just sitting on top of it like an unwelcome house guest. The collection centers around what Ross calls “superior hydration,” which makes sense considering Pattern’s hair care line built its reputation on moisture-starved curls. But here’s where it gets interesting, Ross isn’t just jumping on the “skinification of hair” bandwagon. She’s flipping the script with what she playfully calls the “hairification of skin.”
The Complete Pattern Body Lineup
The collection features five products that work together like a well-choreographed dance routine:
Dry Exfoliating Body Scrub ($36) – Because nobody has time for sad, flaky skin. This pre-shower scrub combines salts with coconut oil, almond oil, and Abyssinian seed oil.
Moisturizing Body Wash ($32) – An oil cleanser packed with aloe vera and olive oil that won’t strip your skin like a cheap soap.
Nourishing Body Oil ($36) – Seven oils, including jojoba and baobab, plus vitamin E. Perfect for when your skin is feeling particularly dramatic!
Hydrating Body Lotion ($32) – The daily driver with jojoba oil, shea butter, aloe vera, and mango seed butter, loaded with vitamins A, C, and E.
Moisture Rich Body Cream ($36) – The heavy hitter featuring hyaluronic acid, baobab oil, and illipe seed butter for when regular lotion just isn’t cutting it.
That Signature Scent Everyone’s Talking About
Every product in the Pattern Body line features the brand’s signature “Midnite Amber” scent, a sophisticated blend of amber, musk, and bergamot with subtle citrus and floral notes. It’s the kind of fragrance that makes you smell expensive without actually breaking the bank.
The Business Behind the Beauty
This launch isn’t just about pretty packaging and Instagram-worthy formulas. Industry sources predict Pattern Body could generate between $10 million and $15 million in its first year alone. Not too shabby for a brand extension that’s been three and a half years in the making.
Ross appointed Christiane Pendarvis as co-CEO in 2023 to help scale the brand, and it’s clearly paying off. Pattern now boasts more than 47 SKUs across 11 retail partners, proving that sometimes patience really is a virtue.
Where and When to Shop Pattern Body
The collection launched last Thursday exclusively at patternbeauty.com, with Ulta Beauty following on August 29 and Sephora jumping in on September 5. The pricing ranges from $32 to $36, making it accessible without feeling cheap, which is exactly the sweet spot Ross was aiming for!
Final Thoughts
Ross has built something special with Pattern Body, focusing on celebrating Black beauty while creating products that work for anyone dealing with hydration issues. The expansion into body care feels like a natural evolution rather than a cash grab, which in the oversaturated beauty market is refreshing.
Pattern Body isn’t just another celebrity beauty launch. It’s a thoughtful extension of a brand that’s already proven it knows what it’s doing. Whether it lives up to the hype remains to be seen, but if Ross’s track record with hair care is any indication, our skin might just be in for a treat!
