High Noon Recall Raises Eyebrows in the Beverage World
When you buy a can of your favorite energy drink, the last thing you’re expecting is vodka! Yet that’s precisely what happened for some Celsius drink fans when a mix-up led to High Noon hard seltzer cans being mislabeled as non-alcoholic Celsius Astro Vibe energy drinks. This surprising recall is a wake-up call for both companies and consumers alike. Let’s dive into everything you need to know about the High Noon recall!
What Happened with the High Noon Recall?
High Noon, famous for its vodka-based seltzers, announced a voluntary recall after it discovered that its Beach Variety Pack had mistakenly included cans mislabeled as Celsius Astro Vibe Energy Drinks in Sparkling Blue Razz Edition. Inside these mislabeled cans? Not an energy-boosting pick-me-up, but 4.5% alcohol vodka seltzer.
The issue reportedly stemmed from a packaging mishap involving a shared supplier used by both High Noon and Celsius. Instead of shipping empty High Noon cans, the supplier accidentally sent unused Celsius cans to their production facilities, leading to this unexpected and dangerous mix-up.
What States Were Affected?
The mislabeled cans made their way to distributors and retailers across several U.S. states, including Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin. These cans were distributed between July 21 and July 23, 2025. If you live in one of these states and have purchased either their Beach Variety Pack or Celsius Astro Vibe recently, it’s essential to check your cans for specific lot codes.
How to Identify the Recalled Lots
The recall affects two specific lots of 12-pack High Noon Beach Variety Packs, with the following codes:
- L CCC 17JL25 14:00 to L CCC 17JL25 23:59Â
- L CCC 18JL25 00:00 to L CCC 18JL25 03:00
For Celsius Astro Vibe Energy Drink cans, the lot codes to watch for are:
- L CCB 02JL25 2:55 to L CCB 02JL25 3:11
You can find these codes printed on the exterior of High Noon Beach Variety pack boxes or laser-etched on the bottom of individual Celsius cans.
Why This Recall Matters & What You Should DoÂ
This mix-up is more than just a labeling error; it poses serious risks. Someone unaware of the alcohol content could unintentionally consume vodka seltzer, leading to potentially hazardous situations, particularly for non-drinkers, children, or unsuspecting consumers grabbing an energy boost during work hours!
High Noon has advised consumers to immediately dispose of any mislabeled Celsius cans in the affected lot codes. They also stress that even if your Celsius energy drink didn’t come in a High Noon Beach Variety Pack, you should double-check the lot codes before consuming.
While no illnesses or adverse effects have been reported related to this recall, at least not as of right now, it’s a stark reminder of how important proper labeling is, particularly in industries that deal with both alcoholic and non-alcoholic beverages. For companies like High Noon and Celsius, this incident undoubtedly serves as a call to refine processes and ensure such mistakes don’t happen again.
If you purchased a recalled product, you can contact High Noon Consumer Relations at consumerrelations@highnoonvodka.com for a refund and further instructions.
Final Thoughts
The High Noon recall has certainly shaken up the beverage industry. One moment, you think you’re sipping on a caffeine-filled pick-me-up, and the next, you’re met with a boozy surprise, one that is more than likely unwanted. While the situation has been contained and all necessary actions taken to protect consumers, it underscores the importance of paying extra attention to packaging and labels. If you’re a fan of High Noon or Celsius, take a moment to verify your recent purchases, and as always, consume responsibly!
