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In Honor of Selena Gomez’s 33rd Birthday: These Rare Beauty Products Showcase Her Brand’s True Mission

Happy birthday, Selena Gomez! As the Rare Beauty creator turns 33 on July 22, we’re not just celebrating her talent and authenticity; we’re spotlighting the beauty empire she’s built that’s changing the game in all the right ways! Rare Beauty is a brand that is rooted in self-expression and mental health advocacy. Anytime a brand works to incorporate health and mental health messages into their work, it catches my attention!

In 2020, Gomez launched Rare Beauty with a clear mission: to break down unrealistic standards and help people feel good in their skin, and ever since, it has grown into one of the most beloved, community-driven brands on shelves today. The products are lightweight, user-friendly, and made to enhance rather than mask—and that philosophy runs deep within the overall philosophy of the brand!

So in honor of her 33rd spin around the sun, here are some Rare Beauty products that truly embody the heart and soul of the brand! Let’s dive in!

Rare Beauty Products That Showcase Selena Gomez’s True Mission With The Brand!

Soft Pinch Liquid Blush

This is still one of the most viral blushes of all time, and for good reason! With its featherlight formula and high pigment payoff, this product is a perfect example of how Rare Beauty empowers users to express themselves boldly!

Positive Light Tinted Moisturizer

This skin-loving staple brings hydration, SPF 20, and buildable coverage into one glow-boosting formula. I mean, I’m sold! It’s a product made for real skin, imperfections and all, which fits perfectly into Selena’s mission of embracing every version of yourself!

Kind Words Matte Lipstick

The Kind Words line reminds us of the power our words, especially the ones we speak to ourselves, have. The matte lipstick is described as being comfy and long-wearing, and it comes in universally flattering shades, making it as thoughtful as it is wearable!

Warm Wishes Effortless Bronzer Stick

Creamy, blendable, and actually effortless, this Rare Beauty bronzer stick warms up your complexion without the stress. It glides on like second skin, proving that makeup can be fun and intuitive, especially when you’re short on time! 

Discovery Eyeshadow Palette

Whether you’re reaching for soft neutrals or want a pop of shimmer, the Discovery Palette gives you options without overwhelming you. With inspiring shade names likePower,” “Loyalty,andAccept,what’s not to love? 

Always an Optimist 4-in-1 Mist

Part setting spray, part mood booster, this multitasking mist is designed to refresh your makeup and your energy. It reflects Selena’s bigger vision: beauty as a form of care, not pressure, and that is a message I think everyone wants to get behind!

Find Comfort Body Collection

Rare Beauty recently expanded into body care, and the Find Comfort collection is exactly that! It’s a sensory, self-soothing experience that goes beyond surface-level. Think calming aromas, soft textures, and intentional rituals that slow you down and ground you.

Final Thoughts: Which Product Is Going To Make Its Way Into Your Routine?

Selena Gomez is leading with heart, and it feels like she always has. Her Rare Beauty line is proof that makeup can be more than a look; it can be a tool for empowerment, healing, and joy! I can’t count the number of times I’ve put on makeup just for myself and instantly felt better, and I have a feeling I’m not alone in that! Whether you’re swiping on some blush, looking for bronzed glow, or taking a moment to mist and reset, these products remind us that feeling beautiful starts from within! 

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