broken-link-checker domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/dustin/public_html/wp-includes/functions.php on line 6114rank-math domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/dustin/public_html/wp-includes/functions.php on line 6114rank-math-pro domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/dustin/public_html/wp-includes/functions.php on line 6114uael domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/dustin/public_html/wp-includes/functions.php on line 6114astra-addon domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/dustin/public_html/wp-includes/functions.php on line 6114It’s no secret that British artist RAYE’s 2023 gold-selling album, My 21st Century Blues<\/em>, is a phenomenal record. It captivates listeners, profoundly connecting with their humanity. Unsurprisingly, the marketing campaign for the album was just as brilliant. Campaign creators Hannah Celnikier and Dan Griffiths from The Orchard have recently opened up about how they made magic for RAYE. So pop on your favorite song from the album and let’s dive into the marketing genius of\u00a0My 21st Century Blues<\/em>.<\/p>\n http:\/\/gty.im\/2168245503<\/p>\n RAYE’s marketing team at The Orchard<\/a> took every opportunity with her debut album to frame the star in the context of her independent artist identity. My 21st Century Blues<\/em> is an album about everyday people’s real-world struggles and RAYE’s experience with them. It explores uncomfortable themes like addiction, misogyny, and body dysmorphia in a way that connects to listeners on a personal level. Celnikier and Griffiths<\/a> amplified this idea by accentuating the connection and authenticity of RAYE’s music. They wanted to solidify her place in the public eye as a strong, independent, feminine force, and they certainly succeeded.<\/p>\n How did they do this? Through extensive research, of course! Our two marketing moguls got to know RAYE via in-depth interviews and a deep dive into her past. They took an interest in her values in order to drive the campaign forward as a combination of RAYE’s vision and the team’s expertise. If you’re thinking simply that RAYE sold out, My 21st Century Blues <\/em>wasn’t altered or fluffed for clout. It is still very much RAYE’s story; the marketing just brought the album’s core message to light. The team’s hard work resulted in a deeply personal album that resonates in the ears of its listeners.<\/p>\n It’s not all about the campaign, though; RAYE’s stardom is also organic. One of the album’s featured singles, “Escapism<\/a>,” became RAYE’s first number-one single and remains her second-most-listened song on Spotify thanks to her fans. TikTok users popularized the single by creating a sped-up version to use in short videos.\u00a0The organic nature of trending topics on TikTok, Instagram, and Facebook Reels can skyrocket an artist to stardom just as quickly as any formal campaign.<\/p>\n With this in mind, Celinikier and Griffiths fanned the flames of the trend, pushing “Escapism” to last an astounding four months as a trending topic before it finally fizzled. The team worked alongside corporate giant partners like Meta to keep the fire going, causing RAYE to become a household name in pop and R&B. Remember, “Escapism” was released in 2022, so when My 21st Century Blues<\/em> finally dropped in 2023, fans already knew it would be a hit.<\/p>\n Thanks to the work of RAYE and her phenomenal marketing team,\u00a0My 21st Century Blues\u00a0<\/em>peaked at No. 2 on the UK album charts. In 2024, it won British Album of the Year at the Brit Awards, which pushed it back onto the charts at No. 5. RAYE also secured individual song awards for “Escapism,” including Best Independent Track at the 2023 AIM Independent Music Awards, Best Social Trended Song at the Global Awards 2023, and Song of the Year at the Brit Awards 2024.<\/p>\n It’s clear that RAYE’s talent shines in this album, and her team has done well to boost her into the spotlight over the last few years. With her new EP, Genesis<\/em>, being nominated for a 2024 VMA, it’s obvious that the hard work doesn’t stop. RAYE has solidified herself as an icon and fans cannot wait to see what’s next for her.<\/p>\n Are you desiring top-tier content that covers everything? From thrilling sports and intoxicating entertainment news to gaming tips and professional betting advice, Total Apex covers it all. Delve into our no-fluff articles to stay ahead of the game with the latest sports action, uncover the hottest trends in entertainment, and get the latest scoops in the gaming industry that will take your experiences to the next level.\u00a0<\/span><\/p>\n Finally, our betting advice will give you a decisive edge over the competition and increase your odds of beating the books. Whether you’re looking to stay updated or gain a competitive edge, Total Apex is your one-stop shop for all things compelling and relevant. Don\u2019t forget we cover Fantasy Sports, too!<\/span><\/p>\n Check out all our sites: <\/span>Total Apex Sports<\/span><\/a>, <\/span>Total Apex Fantasy Sports<\/span><\/a>, <\/span>Total Apex Entertainment<\/span><\/a>, <\/span>Total Apex Sports Bets<\/span><\/a>, and <\/span>Total Apex Gaming<\/span><\/a>. Out of the ashes of obscurity will rise a beast. Always remember to Respect The Hustle! Follow us on Twitter\/X <\/span>@TotalApexSports<\/span><\/a> to stay informed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" It’s no secret that British artist RAYE’s 2023 gold-selling album, My 21st Century Blues, is a phenomenal record. It captivates […]<\/p>\n","protected":false},"author":307,"featured_media":63627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[45],"tags":[1275,5902,5901,1182,1183],"class_list":["post-63542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-album","tag-marketing","tag-my-21st-century-blues","tag-pop","tag-rb"],"_links":{"self":[{"href":"https:\/\/totalapexentertainment.com\/wp-json\/wp\/v2\/posts\/63542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/totalapexentertainment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/totalapexentertainment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/totalapexentertainment.com\/wp-json\/wp\/v2\/users\/307"}],"replies":[{"embeddable":true,"href":"https:\/\/totalapexentertainment.com\/wp-json\/wp\/v2\/comments?post=63542"}],"version-history":[{"count":3,"href":"https:\/\/totalapexentertainment.com\/wp-json\/wp\/v2\/posts\/63542\/revisions"}],"predecessor-version":[{"id":83447,"href":"https:\/\/totalapexentertainment.com\/wp-json\/wp\/v2\/posts\/63542\/revisions\/83447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/totalapexentertainment.com\/wp-json\/wp\/v2\/media\/63627"}],"wp:attachment":[{"href":"https:\/\/totalapexentertainment.com\/wp-json\/wp\/v2\/media?parent=63542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/totalapexentertainment.com\/wp-json\/wp\/v2\/categories?post=63542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/totalapexentertainment.com\/wp-json\/wp\/v2\/tags?post=63542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Image Of Independence<\/strong><\/h2>\n
A New Age Of Promotion<\/strong><\/h2>\n
The Results Are In<\/strong><\/h2>\n
Final Thoughts<\/strong><\/h2>\n
For More Great Content<\/strong><\/h2>\n